However, staying involved in the paid acquisition game is very lucrative. Instead of asking merchants to throw money into a blackbox of Facebook and Google ads, Shopify should enable merchants to better use the organic audience lists they already own, like their email subscribers, existing customers, and social media followers. We think Shopify will replace the personal assistant type marketing automation application with a more sophisticated Shopify Email solution, and more self-serve marketing integrations with social channels like TikTok, Instagram and Snapchat. Our theory as to what Shopify will replace Kit with You can find Shop Phone through the Shopify app store, or checkout to learn more about it. So we added this “skill” to Shop Phone as well. As explained in the introduction of this post, Kit would send automated thank you emails to customers (that looked personal, sent via merchant’s personal email addresses).Īs Shopify merchants ourselves we can attest to these emails yielding great 2-way conversations with customers, and helping in retaining customers to place new orders in the future. Our merchant conversations kept telling us of the personalized thank you emails. And if they are having trouble finding the right people for these roles, it would make sense in the meantime to divert existing high effort / low returns brain power to higher return projects.Īs fans of Kit and developers of Shopify Apps we decided to adopt the fan favourite feature from Kit. Shopify is currently looking to hire over 2,021 engineering roles in 2021, this tells us they must have several dozens of building opportunities in front of them at least. Shopify is actively trying to hire 2,021 engineers this yearĪnother sign of this is Shopify’s hiring frenzy. The time, people, money, and effort it would require would be better spent on other projects and merchant tools Shopify thinks will have a higher return on their investment. And even if it could, we aren’t sure the effort required to build such an intelligent bot would meet Shopify’s high standards for returns for merchants. Automated marketing is a great idea for beginner entrepreneurs but we believe with the increase in competition for social ads, increase in bid costs, and increase in targeting sophistication, an auto-pilot type bot isn’t able to handle all these complex variables. As cool as Kit and Ping were, from our merchant conversations those who were using Kit were underwhelmed by the functionality. There are likely a few reasons but in our opinion it comes down to one overarching reason which is Shopify’s opportunity cost. In this post we will ruminate on why Shopify has decided to shut down this app and alternatives to the popular features Kit offered (hint: it’s our own app) Kit was a chatbot that asked you for marketing tasks
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